I just reviewed something quite depressing about the NFT market, and honestly, it's a market lesson that cannot be ignored. It turns out that the famous Justin Bieber Bored Ape NFT that everyone knows ended up being a monumental financial disaster.

Let's go back to January 2022 when everything seemed possible. Justin Bieber bought Bored Ape #3001 for 500 ETH, which at that time was approximately 1.3 million dollars. Seriously, 1.3 million for a drawn monkey. The NFT community was going crazy, celebrities were flooding in, and everyone believed this was the future. The argument was that owning a BAYC gave you access to an exclusive circle, it was like a digital black card. Plus, FOMO was at an all-time high because people feared missing out on the Web3 avatar revolution.

But here’s where it gets interesting: now, in April 2026, the landscape is completely different. The minimum price for the Bored Ape collection has dropped to around 5.25-6 ETH. With Ethereum trading at about 2,330 dollars currently, that Justin Bieber NFT that cost 1.3 million is now worth approximately 12,000 to 14,000 dollars. We’re talking about a 99% drop. Ninety-nine percent.

And Bieber isn’t alone in this. Eminem had a BAYC #9055 que compró por unos 462,000 dólares y ahora vale alrededor de 78,000. Stephen Curry con su BAYC #7990 worth 180,000 dollars, now down to 85,000. Basically, all the major BAYC holders lost obscene amounts of money.

What happened here is that the NFT market was pure speculation. Unlike buying Bitcoin or Ethereum on large exchanges where you can sell in seconds, NFTs are illiquid. You need to find a specific buyer willing to pay your price. When the hype disappeared, nobody wanted to buy.

Additionally, the market shifted toward NFTs with real utility—things that serve a purpose in games or digital identity. Pure profile NFTs like BAYC fell behind. Yuga Labs continues developing its Otherside project, but honestly, for those who entered in 2022 looking to recover their money, the reality is pretty brutal.

This is an important reminder: when something rises 1000% in months mainly driven by FOMO and celebrity endorsements, it’s probably not a fundamental investment. The Justin Bieber NFT case is the perfect example of how highly speculative assets can collapse just as quickly as they rose. Market lessons that should not be forgotten.