#PI At the very beginning, after it went live, the cash-out price was about three dollars—that is, about twenty-seven yuan per coin. They had a coin their whole household had been signing up for; it looked like it was worth several hundred thousand, or even over a million, in their hands. But none of them could withdraw it or sell it—they couldn’t get it out at all (and as far as you can see, virtual-coin projects are all guilty of this kind of thing as well). Because the project team had long anticipated that this would happen, they hooked into their greed, made them become even more greedy, and then had them use the cash they had to buy in. The “mental victory” crew still believed in the dream of sudden riches that the project team had been crafting for them the moment the project launched. The project-team group, including the so-called investors, kept restricting them from unloading their coins and kept drawing them pictures—slowly selling off the massive amount of coins in their hands.