Lately I've been talking about PFPs and membership cards again, and everyone is asking "long-term value or short-term attention."

I personally feel it's quite similar to an annual gym membership: when you buy it, you're excited and passionate, but whether you actually get your money's worth depends on whether you keep going regularly and whether there's a community with daily routines and rules. Otherwise, it's just a pretty plastic card.

On the blockchain, it's pretty much the same. No matter how fancy the smart contract is, without ongoing use cases and cash flow (simply put, people willing to keep using and paying), it's hard to sustain the word "brand."
Recently, Layer 2 projects are arguing over TPS, fees, and ecosystem subsidies. It looks like opening a mall and giving out coupons—lots of people come in the short term, but once the coupons stop, the real test begins.
Anyway, right now, choosing projects feels more like doing yoga: first breathe, avoid injuries, gradually add intensity, and don't get distracted by the hype.