Platform X adjusts creator revenue sharing rules, reducing aggregate account earnings to 60%, to combat content theft, reposting, and clickbait titles.

ME News Report, April 12 (UTC+8), X product lead Nikita Bier announced that during this creator revenue sharing cycle, all aggregated account shares have been reduced to 60%. The next cycle will see a further 20% decrease. Nikita Bier pointed out that a large amount of plagiarized reposts and clickbait content posted daily on the timeline not only crowd out genuine creators’ living space but also hinder the growth of new authors. Moving forward, users who habitually post clickbait content and use the “BREAKING” tag in every post will have their earnings permanently deducted. X will not restrict speech or dissemination scope but will not provide revenue compensation for manipulating distribution mechanisms or misleading user behavior. (Source: PANews)