Two people. Market is cheap. Both sell puts.

Person A sells a 1 month put.
Collects about $1,000.
Market goes up. Makes money.
I sell a 2 year put when the setup is compelling.
Collect $18,000 instantly.
Both made money.
But I made 18x more.
And here is the thing that kills Person A.
To match what I made.
They have to sell 18 puts in a row perfectly. Month after month after month.
Some months the market is hot.
Premiums are small.
Some months the market dips.
They lose on their sold put.
Some months they roll.
It costs them money.
I made one trade at the right time.
Collected $18,000.
Deployed it into calls & shares.
Let it compound.
That is the whole game.