Fake it until you make it

The strange pattern of Luke Belmar:

- born in Argentina in 1996, small rural town of around 15,000 people
- moves to the US at 16 with $200
- starts learning digital marketing and Facebook ads
- builds his first income helping small businesses scale online

2018–2020: dropshipping

- launches online courses and dropshipping content
- creates Capital Club, a community about e-commerce and crypto
- starts calling himself a “self-made millionaire”

2021: crypto

- joins crypto during the bull run, promoting Bitcoin and “WiFi money”
- starts posting motivational clips and selling access to paid groups
- says his goal is to teach “financial independence”

2022–2023: the influencer arc

- gains followers fast with short videos about money and crypto
- launches the Capital Club course at around $900 per member
- uses giveaways to boost engagement
- claims to live in a $4M villa in Puerto Rico
- gets accused of faking ownership and not paying rent
- landlord files a lawsuit for $186K in unpaid rent
- his Merrill Lynch accounts are frozen by court order

2024: the scandals

- announces a McLaren giveaway linked to BRETT token
- tweet gets 65K+ views, the community waits for the prize
- no car is ever given away
- promotes BRETT as “#1 on Base”
- meanwhile, his ex-partner Steve Tan files a federal lawsuit
- Tan accuses Belmar, his wife, and Capital Club of fraud and secret funds
- case estimates $15M in stolen assets and hidden accounts

2025: the downfall

- lawsuit continues in the Federal Court of Nevada
- critics expose more fake giveaways $10K in cash, lil Pudgy NFT
- YouTubers and Reddit users share testimonies of scams
- accused of inventing parts of his “poor to rich” story
- claims he dropped out of school, but records show he studied in two universities
- accused of using fake screenshots of Binance “FUD” for engagement

today:

- faces an active federal fraud case worth $15M
- owes rent and legal fees in Puerto Rico
- still posts motivational clips and promises giveaways

From “WiFi money” to federal fraud.