Is the main battlefield for Meme coins shifting? Why is everyone focusing on BSC?

Recently, while reviewing on-chain data, I found an interesting phenomenon - the main battlefield of Meme coins seems to be quietly shifting.

The New Dilemma for Veteran Players

On the Ethereum side, although the Pectra upgrade and the progress of the spot ETF are good, the incubation of Meme projects is really slow. Gas fees often reach dozens of dollars, and with the Layer 2 ecosystem each playing its own game, it's too difficult for new projects to stand out. The old tokens still attract some attention, but the entire market feels increasingly “elitist”—ordinary retail investors can't afford to play, so naturally, it won't heat up.

The Solana chain is quite lively. BONK and PENGU have surged quite a bit, and the on-chain transaction frequency is indeed high. However, the problems are also obvious: the entire ecosystem is overly reliant on speculative sentiment, with PVP gameplay being prevalent, and coupled with network issues cropping up every few days, there are significant risks in the long run. In short, it resembles more of a “quick in and out” amusement park rather than a place that can retain value.

Why did the BSC chain suddenly explode?

The user base is there

The number of on-chain addresses on BSC now exceeds 630 million, with an average daily transaction volume reaching over 15 million. The key is the user composition—there are a large number of retail investors from Asia and Latin America, and their demand for small-scale high-frequency trading is extremely strong. The transaction fees are low enough to be negligible, and the confirmation speed is fast, which naturally suits the “viral distribution” play of Meme coins.

The explosion of “Binance Life” and Giggle last October was not a coincidence. When the base is large enough and liquidity is abundant, as long as there is a trigger point, funds can surge in an instant.

The platform is working diligently

The support from a certain leading exchange for BSC in the past two years is visibly noticeable:

• Web3 wallets and the Alpha platform attract centralized users to on-chain, allowing early projects to gain traffic exposure and liquidity support.
• The Meme Rush platform has introduced KYC verification and liquidity locking mechanisms, incorporating the previously rampant token issuance behavior into a regulatory framework.
• Senior personnel occasionally interact on social media to endorse, injecting cultural narrative and capital consensus into the project.

Taking “Binance Life” as an example, it directly activated community emotions through the Chinese blessing meme. This kind of dual momentum of “culture + capital” is hard to replicate on other on-chain.

Technology and scenarios are evolving

In the past two years, BSC has indeed improved user experience through upgrades like the Maxwell hard fork and anti-MEV mechanisms. More importantly, the ecosystem has started to expand towards RWA and GameFi, and Meme coins are no longer just pure speculative tools.

For example, Giggle donates 5% of transaction tax to educational projects, pioneering the “Meme + Public Welfare” model. Whether this attempt can succeed is still uncertain, but at least it proves that the ecosystem is thinking about the issue of sustainable development.

Where will the next billion-dollar project be born?

Timing is key

After BTC surpassed $120,000, market funds began to shift from “holding coins” to “consumption scenarios”. BSC, due to its more aggressive speculative nature and lower participation threshold, naturally became the preferred choice for fund rotation. Historical data also shows that the average return rate of Meme projects on BSC is indeed higher than that of similar projects on Ethereum and Solana.

Ecological Synergy Effect

The circulation of stablecoins on the BSC chain has exceeded $11 billion, providing a solid liquidity foundation for high-frequency trading. Through platforms such as Four.meme, the cost of issuing coins has been driven down to a very low level, allowing developers to quickly iterate and test their ideas.

More importantly, the “democratized” user structure—these people do not care how advanced the technology is; what they want is simplicity, speed, and the ability to make money. The传播特性 of Meme coins perfectly matches this demand.

A positive cycle has formed

The Meme ecosystem on BSC has now basically run through such a cycle:

The platform provides a fair launch mechanism and liquidity incentives → Project parties establish a moat through IP binding and community operations → Users drive market capitalization growth through social fission and short-term arbitrage.

The endorsement of giant capital further amplifies market confidence, forming a spiral of “narrative-price-liquidity.”

Several projects worth paying attention to

Recently, several interesting tokens have emerged on BSC:

• $Binance Life: Originating from a Chinese blessing meme, it has a strong cultural resonance.
• $4: From classic gestures, high symbol recognition.
• $BAB: A benchmark for the concept of soul-bound tokens, inheriting the spirit of “Build And Build”.
• $Giggle: Bind educational charity narrative
• $Customer Service Xiao He: Originating from frontline customer service interaction meme
• $XiuXian: A meme from the forum post “Let's Cultivate Together”

It is still uncertain whether these projects can be successful, but at least it indicates that Meme creation on BSC has begun to focus on cultural ties and community emotions.

Can it break the “flash in the pan” curse?

Meme coin aims to achieve a market value of 10 billion, which has historically been accompanied by a dual resonance of ecological explosion and capital consensus. BSC now has the user scale, technological iteration, and institutional innovation, the key lies in whether it can:

1. Continuously attract high-quality developers
2. Improve the compliance framework
3. Convert Meme potential into long-cycle scenarios such as DeFi, SocialFi, etc.

The boundary between speculation and innovation indeed requires careful balance, but at least for now, the Meme ecosystem of BSC has already demonstrated the potential to reshape the industry landscape. The soil is ready; it just depends on who can truly grow.