DOGE big pump nearly 3%! What exactly is happening with the DOGE Foundation's "merger listing" on US stocks?

On October 14, DOGE experienced a big pump of nearly 3%, currently priced at $0.2133. The driving force behind this is the announcement from House of Doge that it will officially enter the mainstream financial market through a merger with Nasdaq-listed company Brag House Holdings, expected to be completed in early 2026.

House of DOGE joins hands with Brag House to create a listing channel

The Dogecoin Foundation's business division House of Doge has reached a final merger agreement with Brag House Holdings (NASDAQ: TBH). Brag House is a gaming and digital media platform focused on Generation Z. This alliance has been unanimously approved by both boards of directors, with the goal of promoting the mainstream adoption of DOGE and strengthening institutional application scenarios.

House of DOGE CEO Marco Margiotta emphasized: "The initial ambitions led by the community have now evolved into the infrastructure engine for DOGE. Through this merger and listing, we will open the doors for DOGE and unleash a new wave of innovation, institutional participation, and mainstream applications."

· Overview of Core Data Merging

Equity Distribution and Timeline Arrangement:

Issuance scale: Brag House is expected to issue approximately 594 million common shares.

Shareholder structure: Most of the equity is allocated to the existing shareholders of House of Doge, while the original investors of Brag House retain the remaining equity.

Completion time: early 2026 (subject to shareholder approval and regulatory approval)

Ancillary benefits: Brag House holds shares in the DOGE asset management company CleanCore Solutions (ZONE).

Brag House CEO Lavell Juan Malloy II stated: "Brag House has now become the publicly traded vehicle for the next generation of global finance, a currency that is widely accepted, culturally integrated, and institutionally supported."

It is worth noting that House of Doge earlier this year collaborated with 21Shares and the DOGE Foundation to launch Europe’s first DOGE ETP (Exchange Traded Product), currently managing approximately $26 million in assets and 107 million DOGE. There are also several issuers in the U.S. market applying for a spot DOGE ETF, indicating that institutional demand continues to rise.

DOGE Technical Analysis: Aiming for Breakout After Key Support Holds

(Source: Trading View)

DOGE found strong support at $0.180 after the crypto market flash crash last Friday, and subsequently rebounded above $0.210, a level supported by the 200-day simple moving average (SMA).

Current Technological Landscape:

Support level: $0.210 (strengthened by 200-day SMA)

Resistance levels: 50-day and 100-day SMA, as well as the descending trend line since September 13.

Momentum indicators: The Relative Strength Index (RSI) and the MACD histogram bars show an upward trend, but remain below neutral levels, indicating a weakening bearish momentum.

If DOGE can firmly stand at the 0.210 USD level, there is a chance to challenge the descending trend line resistance and test higher SMA levels. The technical and fundamental bullish resonance injects upward momentum into the short-term trend of DOGE.

Three Major Implications of the Merger for DOGE Investors

1. Institutional-level credibility endorsement

Listing on Nasdaq will bring stricter regulatory transparency and corporate governance standards for DOGE, attracting conservative institutional investors to enter the market.

2. Liquidity and Application Scenario Expansion

Through the gaming and media ecosystem of Brag House, DOGE can deepen its practical payment applications and shed the label of pure speculation.

3. ETF and ETP Product Catalysts

The successful operation of ETPs in Europe, along with ongoing ETF applications in the United States, is leading DOGE to replicate the institutional path of Bitcoin.