Morgan Stanley: Organic sales of consumer goods companies are expected to remain weak in the third quarter.

Jin10 data reported on October 13, Morgan Stanley analysts stated in their report that due to the continued sluggishness of the U.S. market and a slowdown in international markets, organic sales in the consumer goods sector are expected to perform poorly again in the third quarter. “We expect that organic sales growth in the third quarter will remain weak, and this trend may continue into the fourth quarter,” the analysts wrote. They anticipate a slight improvement in the industry by 2026, partly driven by price increases related to tariffs, but overall growth may still fall below long-term trend levels and general market expectations. The report also warns that if tariff-induced price increases further squeeze spending by low- to middle-income consumers, macro risks may intensify next year.