Who exactly is deBridge, and what are they doing?

This article is from deBridge

"WTF is deBridge?" — This is not a joke, but a deep narrative from deBridge co-founder @AlexSmirnov on the X platform. After three years with deBridge and reaching a milestone of over $10 billion in transaction volume, Alex decided to clarify one thing: who exactly is deBridge, and what are we doing?

Not just a "bridge", but a new on-chain infrastructure

deBridge is never satisfied with being the "best cross-chain bridge"—because that's far from enough.

The reason we created deBridge was that in 2021, we encountered a real problem: we could not efficiently perform cross-chain arbitrage and could not truly use DeFi freely. Thus, with this real pain point in mind, deBridge was born.

Today, we continue to evolve around this core goal: to enable users, applications, and chains to achieve true real-time interaction and liquidity synergy on the chain.

Who are we building for?

• Users: Enable them to seize on-chain opportunities in a timely manner and use DeFi more freely and efficiently.
• Application: Helps projects find market fit faster, achieving 10x growth.
• Public Chain: Allows any chain to attract users, assets, and applications from other ecosystems, achieving its own expansion.

Why are we doing this?

The key to finding the product-market fit lies in creating a way for users to migrate to Solana in real-time.

This matter reveals a larger insight: when liquidity, applications, and users can connect in real time, true "on-chain magic" will happen.

Remove the technical filter and explain "on-chain" in user language

We are not keen on repeatedly emphasizing technical terms like "cross-chain message communication," "composability," and "intention" in our promotions. Because every time we get caught up in these terms, we are actually defaulting to the idea that we only serve a small group of technical users.

But the reality is that we want to serve a wider group of users. They may not know what "interoperability" means, but they know what "easy", "simple", and "profitable" are. That's the user experience we're going to polish.

Our goal has never been to show off our skills, but to solve real problems and provide a truly practical and user-friendly infrastructure layer for DeFi.

deBridge's Unique Secret: Focus on Asset Trading, Not Asset Custody

Many people are curious why deBridge does not venture into the "cross-chain asset custody" space? Because this is fundamentally not our direction.

The asset custody sector faces enormous challenges—high risks and high responsibilities, yet it is difficult to truly monetize. The larger the TVL, the greater the responsibility. Platforms like BitGo can only rely on charging a 15 basis points fee to maintain the security of WBTC assets. However, many emerging protocols offer zero fees for B2B custody, which raises a question: how do they achieve security guarantees and long-term sustainability?

We believe that on-chain asset custody should be handled by teams specialized in infrastructure, while deBridge is better at and focuses on one thing: enabling real-time trading of all DeFi assets and connecting all on-chain liquidity.

Focus on long-term value, build the "Starlink" on the chain

We adhere to the most fundamental construction logic:

• deBridge is laying the foundation for the next 5+ years.
• We hope to become the Starlink on the blockchain - connecting all users, applications, and assets with one click.
• No matter which chain you are on, you can quickly access Defi products on other chains.
• Any chain and application can effortlessly integrate with deBridge, and any user can easily use deBridge.
• We will build the most ambitious DAO in the DeFi space.

deBridge is becoming an engine for real-time on-chain operations, you can do anything with it, really, anything.