On the first day of the New Year in 2025, I am a year older, and the responsibility and pressure are a little bigger. Summing up 2024, I have failed in my main business, and I feel that I have wasted this year's time in a mess, with my own reasons and environmental factors; Any industry in China has been involuted to the extreme, and the e-commerce industry I am in has entered the reshuffle stage from the previous high-speed development, with higher and higher return rates, more and more expensive advertising costs (charged by the platform), and more and more "savvy" consumers, and of course, higher and higher labor costs, all of which make us merchants can only survive in the cracks; At present, e-commerce is not only to have good product quality, but also to be cheap, but also to provide good service, a typical "both want and want"; Women's clothing return rate of 70% belongs to the average, 50% return rate of the category abounds, the key is that the return of the freight is borne by the merchant, the delivery is free shipping, the return freight insurance is purchased by the merchant, some people here have questions, you can not buy free shipping and do not buy freight insurance? The problem is that if you don't buy it, your peers will buy it, and you have to buy freight insurance! Unless you just want to sell Buddhist! The trend is irreversible!

In the past, during the industry's dividend period, platforms would distribute a lot of free traffic. Now, we have reached a bottleneck period where free traffic can be ignored. Most of the traffic relies on paid promotion, and costs are rising sharply. In the case of shrinking profit margins, it becomes even more difficult!
The e-commerce industry has passed the period of rapid development, and it is becoming increasingly difficult to find opportunities in it. In 2025, we will continue to explore and optimize this industry by reducing personnel and increasing cost-efficiency!
In the currency circle, the returns of the past 2024 were still good, reaching the expectations in my heart. I believe that 2025 will be a year of outbreak. Although there have been many voices of bulls running away recently, I still firmly believe that the big cake will reach 200k this year. I will firmly hold the targets in my hand until the target price in my heart! The trend is irreversible, hold the chips in hand, and wait for the flowers to bloom quietly!