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Market forecast: Kalshi trading volume surges to $24.2 billion during the World Cup period
Odaily Planet Daily reports that U.S. prediction market platform Kalshi saw explosive growth during the 2026 FIFA World Cup, with platform trading volume surging from $6.67 billion on June 22 to $24.2 billion on July 14. In particular, the single prediction market for “World Cup Champion” generated over $1.2 billion in trading. Kalshi said the growth reflects a new trend in the AI era: as AI-generated content increases massively, real, real-time, and non-replicable human interaction scenarios are becoming scarcer, and prediction markets are turning into a new kind of tool for tracking public sentiment and collective judgment.
Meanwhile, Kalshi is seeking to transform from a sports prediction platform into next-generation financial trading infrastructure. The company currently holds qualifications for a Designated Contract Market recognized by the U.S. Commodity Futures Trading Commission (CFTC) and plans to expand into more prediction areas such as sports, geopolitics, culture, and the economy. (Fortune)