#NansenCEOBullishOnApple Nansen CEO Turns Bullish on Apple: Five Reasons Behind the Shift

Nansen CEO Alex Svanevik has shifted his stance on Apple, turning bullish on the tech giant after a period of skepticism. In a recent post, he outlined five reasons for the change in outlook: improving Siri capabilities, edge AI inference development, the appointment of a new CEO with a hardware background, strong cash flow, and brand value .

Siri Finally Showing Real Progress

The first reason is the most tangible. The iOS 27 public beta has delivered a significantly improved Siri experience . Early testers describe the new Siri AI as having better contextual understanding, the ability to hold conversations, and deeper app integration .

Svanevik noted that Siri's search functionality has finally made progress and that the assistant is now "on the right track" . While the upgraded Siri is still in beta and limited to certain hardware models, the improvement is being called one of the most substantial in years .

Edge AI Inference: The Hardware Advantage

The second reason relates to Apple's strategy around AI. Instead of relying solely on cloud-based models, Apple is focusing on edge AI inference—running models directly on devices . This approach offers better privacy, lower latency, and reduced reliance on internet connectivity .

Apple's launch of the Core AI engine at WWDC 2026 marks a significant step forward . Early benchmarks show that for small models, Core AI is substantially faster than Apple's own MLX framework. However, at more practical 8-billion-parameter model sizes, the performance advantage narrows . Despite that, the core strategy is compelling: Apple can deliver AI capabilities without the massive capital expenditure burden that cloud-focused competitors face .

John Ternus: A Hardware CEO for an AI Era

The third reason is leadership. John Ternus, who becomes Apple's CEO on September 1, has a 25-year hardware engineering background . Svanevik sees this as an advantage for a company whose AI strategy depends on tight hardware-software integration .

Ternus oversaw engineering for products including the iPhone, iPad, Mac, Apple Watch, AirPods, and Apple Vision Pro . The argument is that a hardware leader can continue Apple's tradition of designing chips and devices specifically optimized for on-device AI workloads.

Financial Strength and Brand Value

The fourth and fifth reasons are structural. Apple's cash flow remains extraordinary, giving the company flexibility to invest in AI research, acquisitions, and development without the pressure that smaller competitors face . And Apple's brand value, despite recent skepticism, remains one of the strongest in the industry .

The Broader Market Context

The shift in sentiment is not isolated to Svanevik. HSBC recently upgraded Apple from Hold to Buy, raising its price target from $260 to $366 . The upgrade came just as Apple overtook Nvidia as the world's most valuable company . The HSBC analyst argued that Apple's AI edge comes from its 2.5-billion-device installed base and its ability to avoid the high capex spending that hyperscalers face .

Risks to Watch

The bull case comes with caveats. iOS 27 beta testers report that Siri AI is not yet available in Europe due to regulatory issues . There is also a waitlist to access the upgraded assistant, so broad deployment has not yet reached all users . Apple's AI strategy still lags behind rivals in some areas, and execution risk remains .

Summary

The Nansen CEO's bull case rests on a simple idea: Apple is not trying to win the AI race by building bigger clouds. It is trying to win by building better devices. If Siri AI continues to improve and on-device inference proves to be a viable approach, the market may eventually price Apple's AI strategy as a strength rather than a weakness . 👉 DYOR 🔎

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