Just took a look around—PFPs and membership cards are really… like opening blind boxes now. Some people think this is the beginning of value being built and stored over the long term for the brand; others think it’s just another round of attention arbitrage. Honestly, I’m more like the kind of person who watches code merges and changelogs, not someone who chases “blue-chip floor prices” and shouts belief at every turn. If a project can’t even handle governance upgrades without making it feel like a community brawl, then no matter how good the PFP art looks, it’s still just a fancy profile picture. Before a certain chain hard-forked recently, everyone was guessing whether projects in the ecosystem might take the opportunity to run away—well, this kind of “on-chain community cohesion” is less reliable than the stability of a testnet. In any case, brands rely on iteration and consensus, not a picture and a Discord room.