Alliance co-founder Imran Khan posted that the key to measuring creator tokens is not how much existing revenue creators can move on-chain, but whether they can drive new users, deposits, and customers—and whether the crypto industry can cultivate a new generation of native on-chain celebrities.

He believes tokens should not be the product itself, but instead be used to raise funds, coordinate, and grow real businesses or communities built around creators—for example, launching branded financial services, games, or membership systems. Creator tokens should reduce their Meme attributes and become more of an infrastructure that turns attention into new products, companies, and on-chain demand. However, this model still faces high execution risk, and only by continuously delivering users, capital, and on-chain transaction volume can the necessity of the token be proven.