Just found a blue-chip PFP running a membership model. When I checked the on-chain holdings, it was still those same “scythes” swapping aliases and rotating wash trades… stop—don’t let the hype take you off course.

Honestly, all this “brand empowerment” stuff looks like operational KPIs. It’s better to just look at the address graph—who posted orders early, who’s hoarding on DEXs—than to take the so-called community culture they’re bragging about at face value. On-chain data tools are a bit laggy, but at least it’s harder to fake than persona-based marketing, right? Anyway, I’ve stopped looking at it recently—I'll wait until this wave of noise settles down before making a call.