Moutai prices have gone up again.


It feels like in the second quarter, during the off-season for consumption, it sold as if it were the peak-season performance.
Everyone says nobody drinks Moutai anymore.
But it’s not that people stopped drinking it—
it’s just that the people who drink Moutai are always a very small minority.
China has 1.3 billion people.
1.2 billion of them think nobody drinks Moutai.
But Moutai raising prices indicates the company is running short on inventory.
Previously, in the first half, new technology companies were really talking business—
and everyone was genuinely toasting with Moutai and drinking Moutai.
The end of technology is liquor.
Liquor needs to break free from the downward pull
and rebound.
Although it’s only a left-side signal,
it’s still good news.
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