Orange Juice Company raises $40 million to acquire a cash-flow-positive company and implement a Bitcoin treasury strategy

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Golden Finance reported that on July 17, Orange Juice, a company founded by Lyn Alden, raised $40 million to establish a permanent capital company. The company will acquire and permanently hold U.S. businesses while implementing a Bitcoin treasury strategy. As Lyn Alden disclosed, Orange Juice is a company that acquires, improves, and permanently holds cash-flow-strong businesses. It will target cash-flow-generating companies across various industries with annual cash flow between $1 million and $10 million. Orange Juice aims to acquire profitable small and medium-sized businesses at lower valuation multiples, helping them optimize operations when necessary to maintain competitiveness, and to invest part of its retained earnings in Bitcoin as a reserve asset. Orange Juice was founded by partners of the Bitcoin venture capital firm ego death capital, including Jeff Booth, Lyn Alden, Nico Lechuga, and Andi Pitt, with Adrian Steckel and Ruben Zweiban serving as operating partners.
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