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On-chain Pokémon card spending hit a record $324 million in June
Deep Tide TechFlow report: On July 17, 2026, according to Cointelegraph, on-chain gacha (gacha) spending in June 2026 reached $324 million, a record high. During the same period, Bitcoin fell by more than 20% to a 21-month low. Users heavily bought tokenized Pokémon trading card collections, driving real-world assets (RWA) to grow against the trend during a lull in the crypto market.
Projects such as Collector Crypt and Courtyard are tokenizing physical cards. Users can trade NFTs instantly or redeem physical card cards. In 2025, Pokémon sales in the United States reached $2.5 billion, up 87% year over year. Soaring demand led PSA to suspend some grading services to process a backlog of nearly 10 million cards.
Platforms provide an instant buyback mechanism that creates a fast “gacha loop,” but controversy remains over the speculative nature of the setup and custody risks. The project team said most users hold the assets for collection purposes, and about 30% of users ultimately choose to redeem physical card cards.