Boxing champion Zou Shiming’s business venture failed, he fell back into poverty in middle age, and he lost 200 million—completely because his wife, Ran Yingying, did it.

After retiring, Zou Shiming had nearly 200 million in assets. For his life and for his kids’ lives, they could eat and drink without worry. Zou Shiming also originally had a correct self-awareness: he spent each day playing video games. Those money were simply not something he could ever run through.

But then Ran Yingying didn’t go along anymore. She said he was not progressing and that the money should be handed to her to do business. However, both of them had no business sense. Their business model didn’t even get off the ground. They first rented a venue in Shanghai with annual rent of 50 million, rented for a year; they spent 2 million on lights for the renovation, and then they branched out into catering, esports, trend brands, P2P, and wealth management, burning through all the 200 million in assets.

Now, the couple have no choice but to sell their luxury homes in Beijing and Shanghai, using all the proceeds to repay their debts. I remember a saying: don’t fear second-generation people who spend money lavishly, but fear second-generation people proving themselves. This saying fits some sports stars and online influencers who once made money—it also doesn’t feel out of place.

But after taking this big tumble, I think the couple have found the right direction. Now they’re hopping onto variety shows, manufacturing the hot topic of them “falling back into poverty in middle age,” then they’ll pull in a wave of fans—and after that, they’ll continue doing live-streamed shopping. This time, it should work. #PreIPOs第二期OpenAI认购