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Tianjin: Strengthen R&D and applications of AI-generated content (AIGC) in the advertising sector

MarsBitNews
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Mars Finance news: The Tianjin Municipal People’s Government General Office issued the《Tianjin Action Plan for Promoting High-Quality Development of the Advertising Industry (2026–2028)》. The plan proposes expanding new digital advertising business formats. Accelerate the digital transformation of advertising for traditional media such as Haihe Media, promote an organic integration of traditional media and new media, and improve advertising dissemination effects and marketing levels. Launch a “Artificial Intelligence + Digital Advertising” promotion initiative, focusing on empowering the advertising industry with technologies such as big data and cloud computing, and supporting the research and development and application of both software and hardware in areas including ad design and production and performance monitoring. Strengthen R&D and application of AI-generated content (AIGC) in the advertising sector. Support advertising companies to rent intelligent computing power or supercomputing resources, and carry out compute applications such as training and inference for vertical AI large models in the field, data annotation, and data analysis. (Caixin)
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