The number of Chinese self-media content creators has already reached 200 million, while


the number of “dogs” across the country is only 100 million!
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Starting in the second half of this year: more than 98% of self-media will be unable to support themselves, over 80% of million-follower V accounts’ monthly income won’t be able to catch up with ride-hailing drivers, and nearly half of the creators will gradually stop posting in the next three years.
The era when self-media influencers created wealth has already been completely gone.
Currently, China has nearly 200 million self-media authors, while China’s “dogs” have only 100 million—creators are everywhere, more than dogs, too.

#Structural changes
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