Why do internet celebrities “collapse their houses” like setting off firecrackers—one after another? The reason is simple. Their experience and their understanding don’t match their current wealth. Then they can only be “passing-by lucky money” that comes and goes.



For example, if you’re running a physical business—you toil and fight for decades. After you have tens of millions in assets, you understand how hard all this is. You also know that starting a business is difficult, but keeping it going is even harder. When your understanding of wealth matches, that money won’t easily flow elsewhere.

But if someone became famous by showing off and got lucky with their fate, going from nothing to sudden riches in 3 to 5 years—then they may have assets over ten million. At that time, their understanding is still stuck at the level of a clown, but their wealth is no longer at the clown’s level. It’s completely normal and reasonable that any small trouble or incident would make that money flow somewhere else.

Looking across internet celebrities who “collapsed,” they’re all the same:
Once they become popular, get money, and then the things they do become more and more outrageous...

If they didn’t collapse, that would be truly unbelievable…
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