According to Beating, Anthropic released a new advertisement titled “Hope Rests on Hard Problems,” which sparked controversy after its first release. The ad opens with scenes of a burning house, surveillance footage, the homeless, and a cemetery—critics say the visuals look more like an AI doomsday trailer than a responsible piece of AI information. The voiceover raises questions such as “Can AI be trusted?” and “When it gets things wrong, who hits the brakes?” OpenAI CEO Sam Altman said he initially thought it was satirical, and some viewers said their family members received calls asking why an AI company is threatening them.