Ansem: Meme coins are the core entry point that continuously attracts retail investors to the crypto industry, and the next key step is to build and sustain long-term value

BlockBeats message, July 15: A well-known crypto KOL, Ansem, said on a social platform that meme coins have continued to be favored by the market because they better match the typical internet behavior habits of ordinary users. Compared with spending hours every day browsing social platforms like TikTok, Instagram, and X, most people likely spend only a few minutes a day using banking apps, so memes are naturally easier to attract user participation with internet culture.

Ansem said Dogecoin’s success is precisely because it drew in a group of users who otherwise wouldn’t buy stocks, but are willing to buy meme coins tied to familiar figures and internet culture. Once the asset scale becomes large enough, it further attracts institutional funds to participate in trading, forming a positive feedback loop.

He believes many traditional investors have underestimated the younger generation’s sense of identity with memes, internet culture, and content, and that the crypto industry provides a unique way to bet on these social and cultural trends through tokenization. In the future, the key for the industry will be how to convert the traffic generated by retail investors’ attention into an ecosystem that can create long-term value, rather than relying solely on meme hype itself.