Douban is being left behind by the times.

Many years ago, because of a movie I liked being rated low and receiving furious rants on Douban—“Douban is full of pretentious assholes.”
Now, pretentious assholes have a price to pay too: the score for The Kung Fu Women’s Football team is below 7, yet it doesn’t affect box-office success—what the public likes is the best, and the reputation is completely different.
In fact, what matters most is what the common people like—popular appeal over refined taste.