A reflection: European luxury goods have fully built a culture-colonization narrative based on leather, linen, and wool—making the materials and craftsmanship used by Europeans be regarded as “high-end,” and pushing this set of ideas toward the East through luxury brands’ marketing.

In particular, the so-called Italian tradition that treats “linen,” a crude material, as a symbol of wealth is utterly ridiculous. Linen is, to be sure, durable and breathable—suitable for making trousers or for blending with cotton for undershirts—but absolutely not a premium material.
The East should, in economic development, establish a new narrative about “luxury.” The cultural right to decide what is “high-end” will inevitably be reassigned.