Gold jewelry prices fell by nearly 450 yuan in the past six months; reporter visits gold retail stores: consumers crowded around the counters

Recently, international gold prices have continued to weaken, and domestic retail prices for gold jewelry have fallen sharply in tandem. The per-gram price of “pure gold” (足金) jewelry across major brands has broken through the 1,300 yuan integer mark across the board.

During the Dragon Boat Festival holiday, the reporter went to Beijing Caibai Gold stores for an on-site visit. In the store’s gold jewelry section, customers who were selecting gold filled around the counters. On the day, the retail price of pure gold was 1,260 yuan per gram. Earlier this year, gold prices had risen to around 1,700 yuan. In just half a year, the price per gram dropped by nearly 450 yuan, a decline of over 25%. The noticeable pullback in gold prices has already tempted some consumers.

Also bustling is the service counter for exchanging old for new. As gold prices have fallen, the added cost for “top-up gold” during the exchange has decreased, and many consumers have chosen this time to replace the gold jewelry they have on hand with older styles.

In the area for investing in gold bars, many people also came to inquire about buying. The reporter learned on site that, at present, market investment sentiment is becoming more rational. Most investors choose to allocate funds in batches with smaller amounts.