Retail investors are slowing their pace of buying US stocks: over the past month, net purchases were $13 billion, the lowest level since 2020.

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Mars Finance reports that on July 11, according to VandaTrack data, over the past month retail investors net bought US stocks of $13.0 billion, the lowest level since 2020. Since the beginning of 2026, retail investors’ monthly net purchases have fallen by $18.0 billion, a drop of 58%. Meanwhile, net buying of individual stocks has decreased by $8.0 billion, a drop of 71%, to $3.2 billion, the lowest level since Q1 2020. Despite this, total retail investor holdings still reached a record $500 billion, doubling from mid-2024. The current intensity of retail investors selling stocks is almost as strong as that of buying, thereby squeezing net purchases. Retail trading in the market is cooling down.
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