Vellora bet on its own Infrastructure to drive the adoption of Digital Assets

More than a platform for trading digital assets, Vellora has been building a complete ecosystem to connect users, companies, and financial services to the blockchain universe.

The company already has more than 26 thousand customers, moves more than R$ 120 million per year on its platform and continuously invests in the expansion of its own infrastructure that combines technology, payments, community and face-to-face experiences.

Currently, the operation takes place through the Vellora platform, while the company gradually conducts the migration of its users to Vellora Wallet, an internally developed wallet that will concentrate the main solutions in the ecosystem.

Among the features already available is the integration between Pix and crypto assets, allowing users to carry out operations between the Brazilian financial system and digital assets in a simple and intuitive way. The initiative is part of the company's strategy to reduce barriers to entry for new users and bring blockchain technology closer to everyday life.

In addition to digital products, Vellora also invests in building its community through Vellora Hub, a premium space located in the heart of Barra da Tijuca, in Rio de Janeiro. The environment brings together coworking, networking and events focused on the digital asset market, becoming one of the main meeting points for the Web3 community in Brazil.

The space has hosted events promoted by global companies in the sector, such as Tether, as well as initiatives by the community itself, such as the traditional Bitcoin Pizza Day, bringing together entrepreneurs, investors, developers, and content creators. The proposal reinforces Vellora's position as a company that goes beyond technological infrastructure, also contributing to the strengthening of the ecosystem.

Another strategic move is taking place on the international scene. Vellora is currently participating in the advanced stages of the selection process for the Stellar Blockchain accelerator program, initiative aimed at developing financial solutions based on blockchain. The selection represents an important step in expanding international connections and accelerating the development of new products.

According to Victor Lacorte, founder of Vellora, the company seeks to build a financial infrastructure that goes beyond the trading of digital assets:

"Our goal is to create a complete ecosystem, where technology, payments, community and infrastructure go hand in hand. We believe that blockchain adoption happens when it stops being complex and becomes part of people's routines."

In the coming months, the company intends to further expand the functionalities of the Vellora Wallet. Among the planned novelties are payment solutions via QR Code, expansion of integrations between fiat currencies and digital assets and the launch of the Vellora Card, allowing users to use their crypto assets in everyday establishments with even more convenience.

In parallel with the development of the ecosystem, the company keeps its private sale open, a stage aimed at expanding the infrastructure and strengthening the next phases of the project.

With an initial focus on the Brazilian market and a vision of expansion to Latin America and the world, Vellora bets on the combination of its own products, financial infrastructure, community, and innovation to accelerate the adoption of digital assets and consolidate its position among the region's leading Web3 ecosystems.