Meta has stopped generating images from public Instagram photos - ForkLog

# Meta drops image generation from public Instagram photos

Meta removed the Muse Image feature, which allowed users to generate images based on mentions of public Instagram accounts. The company said this in an update to the official model announcement.

On July 7, Meta introduced Muse Image as the first image-generation model from Meta Superintelligence Labs, built into Meta AI. Among its features was an option to add a public Instagram profile to the prompt, so the service could use publicly available photos to create an image.

Just three days later, the company updated the announcement and said the feature is no longer available. The reason: the option “didn’t meet user expectations” regarding privacy.

The Guardian noted that Muse Image was criticized for automatically enabling it and the associated privacy risks. Actress Hannah Einbinder urged users to turn off the option.

The SAG-AFTRA union called any mechanism besides explicit consent to use images unacceptable. After the feature was disabled, the organization supported Meta’s decision:

«Any option other than explicit and clearly visible consent for this kind of use of Instagram users’ images is unacceptable and represents a complete miscalculation in assessing public sentiment regarding the obvious risks and harms inherent in such use».

At the same time, the Muse Image model as a product remains available in Meta AI—for generating and editing images based on text prompts and photos

In its announcement, Meta also said that Muse Image is used in more than 30 new AI effects for Instagram Stories and in WhatsApp chats with Meta AI in a limited number of countries.

Recall that on June 9, Meta unveiled the multimodal Muse Spark 1.1 model for agentic tasks and coding.