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There is a clear rationale behind the shift towards smaller tiers as the current Web3 influencer ecosystem generates an ROI in the range of $5.78 to $6.50 for every dollar spent. However, upon segmentation of this data, a shocking “engagement-to-ROI reversal” becomes evident.
An advertisement by a Mega-influencer (over 1M followers) on Twitter could cost $100,000, but will yield an ROI of just $2.10 for every dollar spent, while Nano-KOLs (followers between 1k and 10k) produce an ROI of about $6.20 for every dollar spent. In other words, it makes much more sense to distribute the budget among twenty micro-influencers than to spend it all on one big investment since small influencers offer better engagement and higher credibility within niche communities.
Danny Stefanov
( Working hard on my book. Missing some good Gems on Robinhood Chain and overall but with the help of my book will be so much easier for everyone to find those early)
Stay tuned. Release is coming up end of August or beginning of September