Meta has made a big move: from birthday parties to cross-border supply chains, it uses agency commerce plus stablecoin payments, and the Web3 narrative is being redefined by big companies.

Meta’s Chief Data Officer said “agent commerce” will become the company’s next layer of business—it will no longer be just a product category, but an inevitable trend. Currently, Meta has more than 1 million weekly active businesses using agent services. Use cases include coordinating birthday parties, low-risk logistics, and more; in the future, it may also expand to supply-chain negotiations and cross-border transactions. Schultz predicts stablecoins will become the payments layer, with no physical wallets in the future, and digital payments becoming mainstream. Meta has more than 1 million small businesses in Brazil and India conducting business through WhatsApp.