Supported by AI compute demand, the overall U.S. storage industry continues to see growth in enterprise storage orders from vendors such as Micron and Western Digital, with profitability levels showing some improvement. In the short term, the industry remains constrained by the pace of capacity additions, and recovery in general consumer storage demand is relatively flat and gradual. In the medium to long term, variables such as new capacity being rolled out and divergence in downstream demand remain, and the industry’s traditional cycle volatility characteristics will objectively persist; the supply-demand landscape will adjust dynamically with changes in capacity and demand.