Last week it marketed with jokes; this week it “took away” Solana projects. When Robinhood was building its chain, half the people said it was just a marketing gimmick.

The mainnet only went live a few days ago, and the data hit back in your face: daily DEX trading volume of $560 million. Daily active addresses, closing in on 200k. In the chain deployment rankings for Uniswap, it surpassed Base and took second place. The harshest move: World announced it would migrate from Solana to Robinhood Chain. Others go after users; it goes straight after projects. ARB surged 15% with it, because this chain is Arbitrum’s L2, with 10% of the transaction fees fed back to the ecosystem. Get why it’s so powerful?
Other chains never lacked technology—what they lacked was people. Robinhood holds millions of retail users’ accounts, with opened accounts, cards linked, and idle funds.
Once the chain is live and the gates open, CeFi players directly pour into DeFi. Public chains have spent ten years competing for cold-start onboarding; it looks like one app push solved it.
Back then, it was project teams begging for channel listings.
Going forward, it might be public chains asking brokers: “Bring us along.”