Memory module giant reveals: memory prices will continue to rise.

On July 9, A-share memory chip stocks broke out broadly, with multiple stocks hitting their daily limit, including Youyan Gui, Shenkoda, Tianshan Electronics, Zhaoyi Innovation, and Yake Technology. Just prior, the chairman of memory module giant ADATA revealed that memory chip prices will continue to rise in the third quarter.

ADATA announced its consolidated revenue report for June 2026 on July 8, with single-month revenue of NT$14.66B, a year-on-year increase of 212.06%, and a month-on-month increase of 13.28%, marking the fourth consecutive month hitting a single-month record high. In the first half of the year, ADATA's total revenue reached NT$64.27B, already exceeding the full-year total revenue of NT$53.04B in 2025, a year-on-year increase of 183.33%.

At the time of the earnings release, ADATA Chairman Chen Li-bai stated that in the third quarter of 2026, DRAM and NAND Flash prices will be significantly raised again, with clear upward trends for both product lines, and the upward channel for the memory industry is still accelerating.

Chen Li-bai disclosed that memory manufacturers have informed that third-quarter DRAM contract prices will rise by 20% to 30%, and NAND Flash will increase by 35% to 40%; prices of both product lines maintain an upward trend, which will continue to boost ADATA's performance.

"The continued rise in memory chip prices is certain, but at a high price level, the increase will narrow compared to the earlier period," a Shanghai Securities News reporter learned from memory chip industry insiders. Overall, the global memory chip supply-demand relationship will not see a turning point until 2027; for AI-related large memory chips such as HBM and NAND, the supply tightness is not expected to ease until at least mid-2027.

Recently, several institutions have also released reports predicting that memory chip prices will continue to rise in the third quarter.

TrendForce recently released its latest memory price survey report, predicting that the overall DRAM landscape will remain extremely tight in the third quarter, but due to downward revisions in consumer-grade application demand and high price bases, the contract price increase is expected to narrow, with a quarterly increase of 13%-18%.

For NAND Flash, TrendForce believes that the main demand is still supported by AI inference and large data center construction, but since contract prices have reached historical highs, consumer-side customers, facing slowing demand, have reached their limit in price tolerance. It is expected that overall NAND Flash contract prices will increase by 10%-15% quarter-on-quarter, significantly narrowing from previous quarters.

Regarding the memory chip price trend, UBS's report is more optimistic.

In its latest report released in July, UBS significantly raised its memory chip price forecast, stating that DRAM quotes will rise by 32% in the third quarter (previously expected 17%) and another 18% in the fourth quarter (previously expected 12%); NAND Flash quotes are expected to rise by 30% in the third quarter and another 12% in the fourth quarter.

UBS believes that the DRAM industry supply-demand situation will remain tight at least until the first half of 2028.

Source: Shanghai Securities News

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