Confusing a mall jewelry store with a brokerage account is a global epidemic.


You swipe your card for a flashy ring and tell yourself you are buying gold.
You are actually just buying marketing and a tiny bit of mixed metal.
Wall Street buys $GLD to preserve wealth.
Retail consumers buy heavy chains and pretend it is the exact same thing.
Call it a fashion choice.
Stop calling it a financial strategy.
GLD1.26%
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