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💥💫✨️ Strategy sold 3,588 Bitcoin for $216 million last week, its largest Bitcoin sale since it began accumulating in 2020 week, reducing total holdings to 843,775 $BTC . Proceeds will fund dividend payments on its preferred stock and replenish US dollar reserves.
Bitcoin's price has dropped more than 43% from its highs and $MSTR stock has plummeted more than 37%. Meanwhile, STRC Strategy's perpetual preferred stock has broken its $100 peg. On June 29, Strategy's board formally approved a $1.25 billion Bitcoin Monetization Program, authorizing selective Bitcoin sales for the first time in the company's history.
Unlikely in the near term. Strategy has a $3.8 billion liquidity buffer $2.55 billion cash plus the $1.25 billion $BTC monetization program covering multiple years of obligations without requiring Bitcoin price recovery. Bernstein also confirmed Strategy's next principal payment of roughly $1 billion isn't due until Q3 2028.
But the risk is structural. CryptoQuant estimates Strategy is sitting on approximately $10.6 billion in unrealized losses on Bitcoin purchased between 2024 and 2026. JPMorgan warned the new sales policy adds "avoidable two-way risk." Strategy can now both buy and sell, removing one of the market's most consistent buy-side pillars.
The bigger story isn't the $216M. It's the policy shift. Strategy's CEO stated plainly: "We will sell Bitcoin when it's advantageous to the company" ending years of "never sell" orthodoxy. Further sales are pre-approved and possible anytime. Watch $STRC price, MSTR stock, and Bitcoin's ability to hold the $60K–$62K zone as the monetization programme continues.
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$BTC