I've noticed something I really appreciate about BG's marketing approach:

When they promote a product, they consistently produce a large amount of material, content, and user education.

They are very patient and won't let short-term data affect their marketing rhythm..

They first make sure the market and users fully understand the product..

Instead of being indecisive, jumping from one thing to another..

It's something other exchanges could learn from…

Gate's recent brand upgrade has also been relatively successful. They must have spent a lot on KOLs, turning their reputation around. But today's leak

might slightly impact that reputation… I wonder how they'll resolve it later.. Grabbing popcorn..