Hyundai Marine & Fire recaptures No. 1 brand reputation among non-life insurers in July.. DB Insurance surges 15%

The Korea Corporate Reputation Research Institute announced on the 8th the results of analyzing 15,104,687 pieces of big data on non-life insurance company brands over one month starting from June 8, 2026. This analysis scale increased by 2.14% compared to last month's 14,788,472 pieces, showing increased consumer interest in insurance brands.

Hyundai Marine & Fire, which took first place in brand reputation, recorded a reputation index of 2,949,056. This figure rose 0.79% from the previous month and maintained a stable trend across all indicators such as participation, media, communication, and community. In particular, it received high scores in the consumer participation index and community index, indicating success in customer touchpoint management.

KB Insurance took second place. It recorded a reputation index of 2,655,958, but fell 4.40% from the previous month, widening the gap with the leader. On the other hand, DB Insurance, which came in third, secured a reputation index of 2,300,635, recording an overwhelming increase of 15.74% compared to the previous month. It obtained high scores in the CEO evaluation category, overtaking Samsung Fire & Marine and settling into the top tier.

Samsung Fire & Marine, which was previously in the top ranks, remained in fourth place with a reputation index of 1,971,048. This was a 3.24% decrease from the previous month, showing a slight slowdown in media and communication indicators. Meritz Fire & Marine ranked fifth with a slight increase of 0.38% to 1,718,541, maintaining its position.

Looking at the overall brand category analysis, brand diffusion indicators rose by 10.51% and communication indicators increased by 6.75%, indicating more active interaction with consumers. However, the social contribution indicator fell by 13.83%, showing a decline in perceived corporate social responsibility activities.

The Brand Reputation Index is an indicator created by analyzing the impact of consumers' online habits on brand consumption. This survey comprehensively reflected participation index, media index, communication index, community index, social contribution index, as well as CEO evaluation and ESG evaluation data.

Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute explained, "In the July analysis results, Hyundai Marine & Fire ranked first, and brand consumption, communication, and diffusion indicators generally rose. However, the decline in the brand contribution indicator is a point the industry should pay attention to."

Reporter Yoon Young-sil, Business Korea (pr@businesskorea.co.kr)