Legoland's 'Summer Play Flash Sale' Offers 50% Off Admission Tickets

LEGOLAND Korea Resort (hereinafter referred to as LEGOLAND) is launching a bold marketing campaign aimed at the peak summer vacation season, cutting admission prices to around half.

LEGOLAND said it will hold a “Summer Play Flash Sale” for just 8 days, from 10:00 a.m. on the 9th to 11:00 p.m. on the 16th. The centerpiece of this promotion is a single special offer: a 1-day park ticket priced at 33,000 won, which provides up to 50% off the regular price with no distinction between adults and children. The purchased admission tickets can be used from July 17 to September 7, positioning the promotion to capture not only the summer peak season but also late-summer demand in early September.

Accommodation benefits have also been strengthened. During the sale period, the LEGOLAND Hotel’s “Awesome Breakfast Package” and “1-Day Ticket Package” will be offered at up to 30% off. In particular, for a family of five (2 adults, 3 children), the lowest-priced breakfast-included package starts from 192,500 won, making it possible to stay in themed rooms at a reasonable price. The hotel stay period runs from July 14 to September 30, offering a more generous schedule than the park ticket.

In addition to this discount event, LEGOLAND is also intensifying its operation of “Summer Play,” a summer-only content season. Running until early September, this season is characterized by the transformation of the park’s eastern area into a large-scale water play space called the “Wet Zone.” Rather than just viewing, the lineup fully features hands-on, experience-based facilities where visitors can get wet and enjoy themselves directly.

Key facilities include the newly added water bucket at “Marina Jet Bay,” where mega-sized water bombs pour down. In addition, it operates a variety of aquatic activities, including ▲ “Splash Battle,” a pirate ship water cannon fight ▲ “Wave Racer,” where water cannons burst ▲ and “Marina Jet Dance Party,” which combines DJ shows and fountains.

A LEGOLAND official said, “In anticipation of the summer heat, we have prepared record-level benefits so families can spend a magical day without burden. We plan to continue offering not only discount benefits but also LEGOLAND’s differentiated education and play content, such as the hotel’s creative workshops and the Kids’ Ground.”

Business Korea reporter Moon-hee Choi (pr@businesskorea.co.kr)