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Samsung's performance skyrocketed but its stock price plunged 10%, a classic case of "buy the rumor, sell the fact" reappears.

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Golden Finance reported that on July 7, Samsung Electronics' preliminary results announced today were stronger than expected, but the stock price fell accordingly, once again confirming the market inertia that "good earnings become a sell signal" — investors often take profits when results are released because the market has already priced in milestone positive news. Data shows that since the beginning of 2019, Samsung (before today's announcement) had operating profit exceeding expectations in 16 quarters, but in 10 of those cases, the stock price fell after the announcement. On Tuesday, this pattern repeated itself — after disclosing a 19-fold surge in quarterly profit, Samsung's stock price plunged nearly 10%. This phenomenon reflects typical market psychology: impressive results are seen as an opportunity to reduce positions rather than a reason to add. AI optimism has long been priced in, and exceeding expectations can no longer drive the stock price higher, instead triggering immediate profit-taking, as market attention shifts to profit margin peaking and the sustainability of tech spending. Gary Tan, portfolio manager at Allspring Global Investments, said, "During a strong memory upcycle, when headline data exceeds expectations, most of the positive news has already been reflected in positions and expectations. Results beating expectations may just confirm what investors already anticipated, triggering profit-taking rather than further upside."
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