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If Han Hong withdraws from charitable work, what impact will it have on celebrity philanthropy?
Mr. Ma, let me tell you about a niche—it's a bit dirty. Can't say you'll make big money, but it's highly likely to be higher than your annual salary.
Go to the cat market, spend less than 1,500 yuan to buy a stray cat, then have someone else break its leg—make it look as miserable as possible—and stuff it into some alley corner or pipe on the street where it can't get out.
Then you step in, wear a hidden camera, film the footage of you "accidentally" discovering this stray cat. Do the camera work well, add a warm BGM, focus on showing you finding the cat and taking it to a pet hospital for treatment.
When looking for a pet hospital, if you're ruthless enough, find a very small pet clinic with just two or three people—preferably a young girl in her 20s as the owner.
Because such small clinics, fearing online backlash, might allow you to stiff them on the treatment fee if you insist on not paying.
Repeat this routine to grow an account on Xiaohongshu. After growing the account successfully, go rent a self-built house with a yard in the countryside. By then you'll have about ten or twenty cats.
Taking Sichuan and Chongqing as an example, the rent is probably less than 10,000 yuan a year. Then start promoting products—either through short videos or live streaming—selling pet supplies. The traffic will be explosive.
Up to now, of the accounts you see on Xiaohongshu that specialize in rescuing stray cats and dogs, eight out of ten use this routine.
It's been exposed before. Has it made any difference? Business is business—nothing shameful about it.