Big news! MicroStrategy (Strategy) “cuts losses and sells coins” by selling 3,588 Bitcoins, suffering a massive Q2 loss of $8.3 billion.

Michael Saylor finally pressed the "sell button"! According to the latest 8-K report submitted by Strategy Inc (formerly MicroStrategy, stock ticker MSTR) to the U.S. SEC, the world's largest Bitcoin treasury company has sold 3,588 Bitcoins over the past week to pay preferred stock dividends. Even worse, this sale is a "realized loss," with an average selling price of around $60k, far below the holding cost of $75k, causing the company to suffer a staggering $8.32 billion digital asset loss in the second quarter.
(Previous context: STRC preferred stock plunge forces Strategy to break the "never sell Bitcoin" myth; Galaxy: Smart but treats symptoms, not root causes)
(Background supplement: JPMorgan: Strategy's new policy introduces two-way risk to the Bitcoin market)

Table of Contents

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• Average Loss of 20%, Painful Dumping: Sold 3,588 BTC for Cash
• Strategy Inc (MSTR) 2026 Q2 Core Financial Data
• Executive Changes: CFO Also Serves as Principal Accounting Officer

Under the real pressure of liquidity drying up, even the most steadfast Bitcoin believers have to bow their heads.

According to Form 8-K current report released by the U.S. Securities and Exchange Commission (SEC) on July 6, 2026, the former MicroStrategy, renamed Strategy Inc last year, officially disclosed its latest capital operations and Q2 financial status from late June to early July. This document confirms the market's most feared rumor: Strategy has indeed started selling Bitcoin.

Average Loss of 20%, Painful Dumping: Sold 3,588 BTC for Cash

The report details Strategy's "BTC monetization" actions over the past week. Between June 29 and June 30, 2026, the company first sold 1,363 BTC; then, between July 1 and July 5, it further sold 2,225 BTC. The total sales revenue from these 3,588 Bitcoins was approximately $135.2 million, translating to an average selling price of only about $60,773 per BTC.

Compared to the company's current holding cost, this is a painful loss trade. As of July 5, Strategy held a total of 843,775 BTC, with a total purchase cost of $63.69 billion, an average purchase cost of $75,476 per BTC. This means that in this sale, the company suffered an average loss of nearly $14.7k (about 20%) per Bitcoin. The document clearly states that the proceeds from the sale will be mainly used to pay huge preferred stock dividends and supplement USD reserves.

Strategy Inc (MSTR) 2026 Q2 Core Financial Data

Due to the significant Bitcoin price pullback in the second quarter, Strategy experienced an epic decline in its book financials:

| Financial and Asset Indicators | | --- | Data as of 2026 Q2 (6/30) | Market Impact and Explanation | | --- | --- | --- | | Total Digital Asset Loss | $8.32 billion | Includes $8.31 billion unrealized loss and $0.9 million realized loss, dragging down Q2 earnings. | | Digital Asset Book Value | $49.67 billion | Because cost basis ($63.69B) exceeds fair value, a full valuation allowance will be recorded against deferred tax assets. | | Latest USD Reserve | $2.55 billion | Cash safety net built after selling Bitcoin. Additionally, there is a $1.25 billion "BTC monetization" credit facility available at any time. | | ATM Stock Issuance and Buybacks | Both 0 | No common stock was issued to dilute shareholder equity during that week, nor were any buybacks executed. |

Executive Changes: CFO Also Serves as Principal Accounting Officer

While addressing financial pressures, the company also made executive personnel adjustments. The 8-K filing disclosed that former Vice President and Principal Accounting Officer Jeanine Montgomery officially retired on June 30. The Board of Directors has appointed current Executive Vice President and Chief Financial Officer (CFO) Andrew Kang to also serve as Principal Accounting Officer effective the same day, to stabilize the financial helm of this "Bitcoin treasury company."

Although Strategy still holds a massive asset of nearly 844k Bitcoins, and the $2.55 billion cash reserve has temporarily resolved the immediate risk of preferred stock default, Michael Saylor's once-vowed "never sell Bitcoin" pledge has been broken by reality. Whether this sale, which accounts for a very small proportion of its total position, will trigger a chain reaction of faith collapse in the Bitcoin spot market and MSTR stock price will be Wall Street's most watched focus this week.