Starting in the second half of this year, more than 98% of self-media accounts will be permanently unable to support themselves. Over 80% of million-follower “big V” influencers’ monthly income won’t be able to keep up with ride-hailing drivers. And more than half of all creators will gradually stop posting and updating over the next three years. The era when self-media influencers created wealth has now completely become a thing of the past. At present, there are nearly 200 million self-media authors in China, while there are only 100 million “dogs,” so creators are practically everywhere—more numerous than dogs. The winter has only just begun. Fellow practitioners, are you ready?