CoinWorld News, citing a report by crypto analytics firm Nansen via The New York Times, says that as of the end of June 2026, about 988,905 investors have incurred losses after buying Trump-branded Trump tokens, with cumulative losses reaching $3.81 billion, accounting for roughly two-thirds of the total number of buyers. The token is currently trading at $1.76, down 97% from its historical high of $75.35. Meanwhile, Trump’s 2025 annual financial disclosure shows that he earned $636 million in profit through digital currency investments, and that his co-founded crypto startup WLFI generated $799 million in total profit for him in 2025. The report notes that while a small number of early professional traders made profits of about $4 billion from Trump tokens, the overwhelming majority of retail investors bore the bulk of the losses.