According to a report by The New York Times citing data from crypto analytics firm Nansen, as of the end of June 2026, approximately 988,905 investors suffered losses after purchasing Trump's TRUMP tokens, with cumulative losses reaching $3.81 billion, accounting for about two-thirds of total buyers. The token is currently priced at $1.76, down 97% from its all-time high of $75.35. Meanwhile, Trump's 2025 annual financial disclosure shows that he earned $636 million from digital currency investments, and his co-founded crypto startup WLFI generated a total profit of $799 million for him in 2025. The report notes that while a small number of early professional traders made about $4 billion in profits from the TRUMP token, the vast majority of retail investors bore the main losses.