Samsung reportedly plans to raise DRAM prices by 20% in Q3; manufacturers say they have already received verbal notices

On July 3, reports emerged that Samsung Electronics plans to raise the average selling price of DRAM in the third quarter of this year by 20% quarter over quarter.
“That is true,” said the head of a consumer electronics terminal manufacturer. According to the person, Samsung had already held price negotiations with them in June, and they have now received a verbal notice from Samsung regarding the DRAM price increase.
“The sharp increase in upstream component prices will be passed on to end-product prices, which may suppress some market demand. However, overall prices for consumer electronics products are not very high at the moment, so even if prices rise, it is unlikely to significantly affect users’ purchasing decisions,” the person said.
Another senior industry insider also told reporters that the news of Samsung’s planned 20% DRAM price hike in Q3 is true, and that Samsung has already notified some customers through verbal quotations.
As of publication, Samsung had not issued an official response regarding the Q3 DRAM price increase. — Yicai