Raise the price of a snack from $4 to nearly $7, then act surprised when people stop buying it.


PepsiCo found out the hard way that they lost over $900 million in market value and customers do have a breaking point. Even after trimming prices back down, sales haven’t bounced back the way they hoped.
Funny how “just pay more” isn’t much of a business strategy after all.
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • Comment
  • Repost
  • Share
Comment
Add a comment
Add a comment
No comments
  • Pinned