Binance US Stocks Breaks 1 Billion AUM in 30 Days, Next Wave of Investors Entering

Binance Direct Stocks has been live for 30 days, with AUM exceeding 1 billion USD and trading volume close to 3 billion USD.
Behind these numbers, I see a very simple signal: global users have always had a demand for US stocks and ETFs, but the entry point was not simple and smooth enough in the past.
Binance now connects over 7,000 US stocks and ETFs within the same App, allowing crypto users to access traditional financial assets in a familiar account system. Minimum investment of 5 USD, some stocks support 24/5 trading, 0 trading commissions but platform fees apply separately. For users in emerging markets, this experience truly aligns more with their usage habits.
About 73% of users come from emerging markets. For every 7 users who visit the stock trading page, 1 registers an account; among new registered users, nearly 90% subsequently complete a trade.
This conversion rate shows that many users genuinely want to enter the US stock market.
The flow of funds also shows a clear direction. Approximately 71% of stock holdings go to the tech sector, with 48% allocated to semiconductors. Trading volume in the tech sector is about 23 times that of other sectors.
In other words, crypto users are participating in the AI economy in their own way.
I believe future investment entry points will become increasingly diverse. Traditional brokerages remain important, but crypto infrastructure will also attract a new batch of users. Especially those who are already accustomed to stablecoins, BNB, crypto accounts, and a more flexible trading experience—their path to entering the US stock market will be very different.
If available in your region, you can check out Binance Direct Stocks.
@binancezh #BinanceStocks